2. If you upgrade how you think, you will get the results you’re looking for.
Is it really that simple?
Yes, but it’s not easy. It requires an open mind and the willingness to question every belief you’ve ever adopted. You’ll have to build habits you never thought of and let go of others holding you back.
What’s in it for you?
More success than you ever dreamed of.
I’m not exaggerating. The only thing standing between you and your ultimate life is a series of subtle shifts in thinking. I’ve invested nearly three decades pinpointing exactly what these subtle changes consist of, and now I want to share them with you.
Can you imagine enjoying a world-class lifestyle with your family? How about having your kids grow up believing anything is possible? That’s what happens when children watch their parents manifest their goals and dreams.
How do you think that would impact their life? Is it possible that through your world-class example you could teach them more about successful living than any university in the world?
If you’re a person of great faith who believes in a higher
power, I present you with this question:
“ Would the power you believe in wish you poverty or prosperity? An average, middle-class existence or a world-class life where you were able to spread the word and share your abundance with a world full of hurting people? ”
As I’m writing this, I’m sitting in my room on the 17 th floor of the Four Seasons Hotel in Sydney, Australia, looking out over the world-famous Opera House on lovely Sydney Harbor. It’s a beautiful day and the harbor is packed with boats and bustling with people. I’ve been down here for nearly 3 weeks with my wife having a ball. We’ve petted koala bears, fed kangaroos, and shopped for rare opals. We’ve spent romantic nights sipping fine Australian wine gazing at the harbor lights and reminiscing about the days when this lifestyle was only a dream written on a piece of paper.
You see, my life wasn’t always like this. Let me take you back a few years. . .
I grew up middle class, in the mid-western United States and was raised by hardworking, salt of the earth parents. My dad was a bricklayer and my mom a homemaker. People in our town never talked about world-class dreams. They talked about what most people talk about: Trying to survive and hopefully living a comfortable life.
Nothing wrong with that. Most people would consider that a successful life. And it would have been for me, too, except for something that happened to me when I was six years old that altered my perceptions and expectations forever:
I picked up a tennis racquet and became obsessed with the game.
Over the next 16 years I was lucky enough to win 57 singles and doubles titles. I represented the United States in International competition 7 times, and by the time it was over, I was ranked among the top 500 tennis players in the world. The vision I had in 1971 was to be ranked in the top 10, but I fell short. And it was heartbreaking . My coaches said I had the talent, but I lacked the mental toughness a top 10 player required. And no one seemed to know how to teach it to me.
The million-dollar gift I received during my 16-year quest was the belief world-class results were possible. Don’t get me wrong: I wasn’t a great tennis player. But I spent 16 years going toe-to-toe with some of the best in the world, and it had a dramatic impact on my belief system. When you have that much exposure to world-class performers, their beliefs and expectations rub off on you. They live in a world of unlimited possibilities, and their beliefs create a self-fulfilling prophecy that propels them from one success to another. With every new success their world-class beliefs and expectations solidify in their consciousness and attract even more success.
This is the primary reason the rich get richer and the poor, poorer. It’s a cause and effect relationship and the root of the cause is thinking. I was never the same once I got my arms around this concept.
There’s an old saying that sums up what happened to me:
“Consciousness is Contagious”
The champions I spent my childhood and early adult years competing against planted a seed in my mind that said anything was possible. And once this seed takes root and creates this belief, surviving and living a comfortable life is no longer good enough. You can never again settle for middle-class results. You simply know too much, and ignoring this fact is a recipe for regret.
I know because I tried it! I thought I could turn off the fire that burned like a blowtorch inside me all those years. And it would have worked if I hadn’t been exposed to
World-class thinking. It’s a blessing if you embrace it. It’s a curse if you don’t.
So at age 22 I tucked my tail between my legs and walked away from my life long dream. I started a private tennis coaching practice and began training a small group of talented junior players. I enjoyed working with them, and for the first couple of years, I did everything I could to settle into a ‘normal life’. I kept telling myself this was how ‘normal’ people lived, and now that my 16-year odyssey was over, it was time to join the real world of going to work, paying bills, and getting by. The problem was I hadn’t ever lived a normal life, and quite honestly, I struggled to see the excitement in it.
|SIDE BAR: Do you ever wake up in the middle of the night and ask yourself where the excitement in your life is? That’s what started happening to me. I mean, doesn’t the warrior need a war to fight? Without a war, the warrior is dead. Not physically dead, but mentally dead. That’s what was happening to me. I was dying inside because for the first time in my life I wasn’t chasing a dream. I was just going through the motions of everyday living, and deep down, I knew it wasn’t enough.
Anyway… getting back to my story. As soon as my coaching business became successful and I settled into a ‘normal life’ my frustration began to build with every passing day. I had seen too many people live world-class dreams for too many year. My belief system was haunting me, because deep inside, I knew living an average life wasn’t ever going to be enough. I wanted to go big or go home. I didn’t even have a choice. I was tortured by visions of future regret if I didn’t find a new dream and start chasing it.
That’s all I had done since 1971. I didn’t know how to live any other way.
After a couple of years of contemplating these thoughts it wasn’t a matter of IF I would build a new vision, but WHAT the new vision would be.
Then I remembered what my coach had always taught me:
“Decide what you want, think about it day and night, and never say die”
Just the thought of creating another vision to chase excited me. The problem was I had no idea what it would be. Meanwhile, I was spending a lot of time reading books, interviews and magazine articles on the world’s greatest athletes, paying special attention to what they said about the mental aspect of performance. Later I began interviewing great performers in sports, business, politics, entertainment, and various other fields. Anyone who would explain their thought processes, habits and philosophies and how they related to their success. In the back of my mind I knew the real reason I was doing this was to solve my own personal puzzle of why I didn’t make it in professional tennis. I knew it was mental, but I wasn’t sure what I was missing.
“What was it that world-class champions had that I didn’t?”
“Were champions born with Mental Toughness?”
“Was it possible for a person of average intelligence and modest means to ascend to the throne of the world class?”
The more I pushed for the answers the more they eluded me. And the more they eluded me, the hungrier I got.
|Side Bar: How hungry are you? Are you willing to pay the price to get what you want? Are ready to open your mind and make room for a higher level of thinking? Will you be able to check your ego at the door and be coachable, regardless of how much success you’ve had in the past? Your answers to these questions are a good indicator of whether or not the Mental Toughness College is for you.
So anyway, like I said, I was getting hungrier everyday.
My friends said I was obsessed.
I studied on weekdays, weekends, holidays, and vacations. Anytime I wasn’t teaching I was reading about or interviewing world-class performers. My appetite for information was insatiable, and I dreamed of the moment I would uncover the mystery of mental toughness. I rarely thought of anything else.
It took 4 years. And the answer was worth every second I spent searching for it.
Getting Mentally Tough is about building world-class habits of thought. It’s the way a person views the world, him/herself, and everything else in his or her experience. Generally, it’s about taking control of your thoughts, feelings and attitudes, before, during and after a performance. Specifically, it’s a series of subtleties in thinking, belief, and behavior.
This is what separates the good from the great.
I decided to focus my newfound wisdom on my business, which eventually became one of the most successful private coaching practices in Florida. I launched several other businesses in the following years and enjoyed world-class results. The more I applied the mental toughness philosophies to my work, the faster I succeeded. And the faster I succeeded, the more people were asking me to speak about how they could apply these principles in their business.
So I woke up one night in our penthouse apartment overlooking the ocean and walked out on the balcony. I looked out at the endless water and began thinking of how I could leave my current businesses behind and build an international consulting business teaching people the secrets of mental toughness. I wrote a 6-page vision that night of what my perfect life would look like. I was so excited when I finished I could barely sleep for days.
I read that vision every morning for the next 3 months until it was imprinted in my consciousness. It was all I could think of. I had found my new dream. It had taken years, but now I knew exactly where I wanted to go.
The only problem was I had no idea how to get there.
|Side Bar: Do you know exactly what you want but don’t know how to get there? Or are you in the discovery phase where you’re still trying to pinpoint your dream? Gaining mental clarity in terms of which stage you are in will get you closer to your next step. We will cover this in detail in the college.
So after 6 months of picturing this ideal life I couldn’t wait any longer. It was eating me up. So I got my affairs in order and separated myself completely from the businesses I worked so hard to build.
It cost me millions. . . and it was worth every penny.
I opened my new venture in 1996 and began speaking, training and consulting for professional athletes, entertainers, sales teams and various other professionals. Exactly what I wanted to do, except I wanted to do it on a global scale.
After careful consideration, I decided to attend the most prestigious professional public speaking workshop in the world; The Bill Gove Speech Workshop, conducted by the 84-year old father of the professional speaking industry, Mr. Bill Gove.
It was the smartest decision I ever made.
Bill Gove taught me how to reach people all over the globe with my mental toughness message. Within 12 months I was delivering speeches in sold out auditoriums around the world. One day I was struggling, and the next I was living my ultimate vision.
The fantasy had become reality.
By 1999, I had realized every item in my original 6-page vision. I sometimes wonder if I created the vision or if the vision created me. I’m not sure. All I know is the process works. I believe in it because I lived it. It’s not something I read in a book or heard about on TV. It’s my life.
What about you?
Do you know what you want? Do you have a dream or fantasy life you would love to create? Does my story seem impossible to you, or are you thinking you could get the same results or better? The bottom line is…
Do you believe you have what it takes to create world-class results?
If so, I would love to help you prove yourself right! I’ve developed a comprehensive Mental Toughness Training Process I’ve used to take Fortune 500 sales and management teams from good to great. It’s not a book. It’s not a seminar. It’s a multi-dimensional training and coaching process that you experience for 6 weeks. This is the same process I’ve trained thousands of people with in all 50 states in the U.S., every province in Canada, and 10 different countries. Not only will you get the best information I’ve gleaned from the world’s greatest performers over the last 27 years, but all of the brilliant strategies I’ve picked up from some of the most profitable corporations in the world! These are strategies and tactics that only a behind the scenes insider can give you. They’re the secrets behind these multi-billion dollar conglomerates that the general public will never see. We’ll discuss how you can apply this wisdom to your dream and shorten your journey to the top!
Limited Seating Available:
Next Class April 16 – May 21, 2012
Calls on Monday's 12:00 – 1:00pm EST
So what are you waiting for?
The average person lives about 25,000 days. If you live to be the average age, how many days do you have left to live?
Be reminded that the clock is ticking. You only have so much sand left in the hourglass, and no one knows when your sand will run out. Go for your dream while there’s still time. It may be later than you think.
Could you do it on your own?
Probably, but it will to take you a lot longer. I could have saved $10,000 by skipping the Bill Gove Speech Workshop and trying to learn all he taught me on my own. Would I have been able to turn my vision into reality? Maybe, but it would have taken at least another 10 years. So a 10k investment saved me 10 years of struggle. Now I make $15,000 for a single speech. An investment in yourself is the best investment you’ll ever make.
Why not go for it?
You’re the only person who knows how much you have to lose by not going for it.
Do what the world class does: Go for it! Suspend your disbelief and give yourself a shot at the big time! You deserve it! A small percentage of people who read this will face their fears, gamble on themselves and win big. Why not you? It’s easy to say you believe in yourself. Now it’s time to see if you REALLY believe it. Your willingness to invest your time and money in a proven process will tell you and the world what you really believe.
Are you ready?
Now is the time to take action! Register for the first semester and let’s turn your dream into reality!
Limited Seating Available:
Next Class April 16 – May 21, 2012
Calls on Monday's 12:00 – 1:00pm EST
Here’s how it works:
Once you’re accepted into the college you’ll receive confirmation. All classes will be conducted via conference calls for 1-hour each week, from 12 noon to 1pm eastern time and all course work will be completed on the Mental Toughness College website. The primary guide for the course is the book, 177 Mental Toughness Secrets of the World Class. We’re going to dissect this book chapter by chapter and ask you to apply it every day so you can experience these performance strategies yourself. Then I’ll ask you to share your experience with the group on the next coaching call. We’re not just going to talk about Mental Toughness; we’re going to have you apply the process to your life every day so you begin to see immediate results.
Here is what you will learn during the 6-week course:
. . . and a lot more. This is just the tip of the iceberg. The information, tips and strategies you receive during the 6-weeks are guaranteed to elevate your thinking and enhance your prosperity, BUT. . . the biggest return on your investment will be the combination of implementing these techniques in your day to day life and the coaching you will receive on the conference calls to help you maximize your results.
|*WARNING: If you’re looking for a life coach trained to ask you questions, this is NOT the program for you. None of our coaches are “Life Coaches” because none of us are experts on life. We are experts on how to attain world-class success because we’ve attained it. Our coaches are six and seven figure per year businesspeople succeeding in the real world. The Mental Toughness College Coaches will challenge you, question you, prod you, provoke you, encourage you and even IRRITATE you in order to help you get the results you want. If you’re only looking for a life coach that’s been certified and trained to ask you questions and let you figure the rest out for yourself, just do a search on the Internet and take your pick. There are a MILLION of them.
Please remember this: World-class success is not easy to attain. If it were, everyone would be thin, rich and happy. They’re not, and the reasons are numerous and unknown to the average person. Don’t put your future in the hands of a facilitator posing as a professional coach. Just because someone has a certificate that says they’re a coach doesn’t make them a coach. A world-class track record does.
Here’s what the world class are saying about the book we will be using as our guide in the Mental Toughness College:
177 Mental Toughness Secrets of the World -Class
“I find this book and Steve Siebold’s mental toughness process to be life changing and liberating. I had a great personal and professional life before I was introduced to mental toughness. After three years of consecutive training, I have a superior life. Steve Siebold is the master of helping people prepare to win.”
Region Business Director
Johnson & Johnson/OMP
“This book uncovers the subtleties of success that move people from good to great. Steve Siebold compares the middle class to the world class throughout this work and takes no prisoners. Get ready to throw your excuses away. What you're holding in your hands is a long-awaited success and process manual.”
Polly A. Bauer
Home Shopping Network
“Steve’s teachings will educate you about the importance of discipline and help you become a world-class thinker and performer.”
Roger D. Graham Jr.
Senior Vice President
Yamanouchi Pharma- America
“In a unique and informative manner, Steve Siebold proves you don’t need innate talent to achieve greatness… but you do need to learn and understand the habits of thinking and behaving in ways that will get you there. This book gives you those secrets.”
Super Bowl Champion Running Back
Baltimore Colts (1970)
“During my years of being involved in top leadership roles throughout the world, I have met and worked with many leaders. Steve Siebold is one of the most outstanding leaders I have ever met. He is continually searching for new ideas and techniques that can help leaders become more mentally tough. This book is a gift to the world that every serious leader should read and study.”
John R. Spannuth
United States Water Fitness Association
“Steve’s book is a practical textbook that specifically targets opportunities for self improvement. It’s the kind of book you will want to keep on your desk and reference often.”
The Simmons Company
“Having built three separate million-dollar businesses in the last ten years, a key part of my success can be attributed to the fact that I have read and applied the key lessons from more than one hundred books written by successful people. The book has the phrase ‘world class’ in the title, and I can honestly endorse the fact that both the content and the structure of the book live up to this billing. Thank you for a truly inspired piece of work.”
Mobile Team Challenge Europe
“This book is a recipe for a great life. Steve makes it easy and convenient for you to say “I’ll have what the champions are having.” Steve Siebold is no ordinary coach, and this is no ordinary book. Don’t read it—study it!”
“Steve Siebold is the master of mental toughness training, and this book reveals the secrets he’s been teaching corporate America for years. If you want better results, get every member of your team a copy of this book and have them study it. I recommend this book and Steve’s Mental Toughness University program to every company I speak to.”
Attitude is Everything
“If you're interested in jump-starting a journey of personal transformation, pick this book up and dive in anywhere. It's a treasure chest of compelling messages and practical exercises. It's up to you to do the work, but Steve Siebold will point you to all the right launching points.”
Amy Edmondson, Ph.D.
Professor of Business Administration
Harvard Business School
|Sidebar Note: The first printing of the book SOLD OUT in 87 days.
It took me 20 years to discover the Mental Toughness Secrets of the World Class . . .and you can learn and implement them in the next 6 weeks.
What’s all of this coaching going
Fortune 500 companies
pay me $20,000 a day plus expenses to work with their teams. Since
Mental Toughness College is made up of small groups and conducted
via conference calls, I can do it at a much more reasonable price.
The tuition for 6 weeks is $497 per person.
Required Course Materials
Mental Toughness Secrets of the World Class Digital MP3 Download.
This 12 CD Digital album is a must for anyone studying this book because of its pure content style. This book has no stories or fluff. Its 100% content rich and that makes it much easier to absorb by listening. It was recorded in Palm Beach, Florida with author Steve Siebold and popular radio personality Bill Adams. It’s been called “ The most content packed program of it’s kind ever recorded”
177 Mental Toughness Secrets of the World Class
This book, which became an international best seller in 80 days, addresses the quintessential question everyone wants to know: Can a person of average intelligence and modest means ascend to the throne of the world class? The answer is an enthusiastic yes! The 177 Mental Toughness Secrets of the World Class is your personal roadmap to extraordinary success, fulfillment, and happiness. Based on over 20 years of research, this book identifies the thought processes, habit’s, and philosophies of the world’s greatest performers…and gives you action steps to implement them into your own life immediately.
Limited Seating Available:
Next Class April 16 – May 21, 2012
Calls on Monday's 12:00 – 1:00pm EST
I look forward to working with you very soon. We’re going to do some great things together.
This may be the break you’ve been waiting for.
All the best,
Steve Siebold, CSP
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